Psychology Today is one of the most visited therapy directories in the world, and it allows therapists to list an online practice without a physical office location. For international and nomad therapists, it's a high-value channel — but the default profile setup is built around local practices. Here's how to configure yours for an online, international caseload.
Setting up for online practice
When creating or updating your profile:
- Select "Online Therapy" as your service type (not just in-person)
- In the location field, use your licensed jurisdiction(s) — not your current physical location
- Enable the telehealth filter so you appear in online therapy searches
- List all states/countries where you're licensed or credentialed
Writing a headline that attracts your ideal client
Psychology Today shows your headline in search results. Generic headlines like "Licensed Therapist — Anxiety, Depression" don't attract the specific clients a nomad therapist wants.
Better for an international practice:
- "Therapist for Expats, Digital Nomads, and People Living Across Cultures"
- "Online Therapy for International Professionals and Globally Mobile Adults"
- "Therapist for Third-Culture Adults and People Navigating Life Abroad"
Name the person, not just the problem.
The profile photo and bio
For online practices, a professional photo that feels approachable and contemporary (not clinical) matters more than for in-person practices — it's often the first real human signal a prospective client gets.
In your bio:
- First paragraph: name who you work with and their specific situation (not just diagnoses)
- Second paragraph: your approach and why it works for this population
- Third paragraph: practical logistics — online only, time zones you cover, languages
Specialties to list
Add these where available and accurate:
- Expat / Cross-cultural issues
- Life transitions
- Acculturation
- Multicultural concerns
- Identity issues
- Professionals / high-functioning adults
Responding to inquiries
Psychology Today inquiries often come from people in distress, researching at odd hours. A fast, warm response within 24 hours significantly improves conversion. Set a mobile alert for new messages.
The bottom line
Psychology Today works for international therapists when the profile clearly communicates online availability and speaks directly to the expat/nomad/international experience. A generic profile competes with thousands; a niche profile attracts the right people.
See also: How to Market an Online Therapy Practice.